Advisory Board

Born and bred in Wales, Craig’s entrepreneurial spirit was evident from an early age. Within days of graduating from the University of St Andrews in Scotland with a Mathematics and Physics degree, he co-founded a business with a fellow graduate, which specialised in bringing interactive learning to visitor attractions and education institutions across the world.

Elliot Renton has been entrenched in the Asia sports and media industry for over 16 years. He is currently the Senior Director & Head of APAC for GRABYO, the market leader in cloud-based video production, live streaming, editing and distribution.

Prior to joining Grabyo, Elliot served as Regional Director and Head of Sport for Discovery Networks Asia and before that, he was with PERFORM Group, the world leading sports digital media company as the Managing Director for Emerging Markets Asia. His experience in the region includes successfully leading and launching ambitious growth activities for new and established businesses covering technology, rights, content distribution and advertising.

Elliot has previously also held commercial roles at Nokia, Getty Images and Thomson Reuters in Asia. Elliot is originally from London and has been based in Singapore since 2003. He holds a Bachelors of Arts, Honours in Information and Media Studies from Brighton University.

Kevin Sim was appointed Head of Asia Pacific for Bundesliga International earlier this year, having previously been Director of Global Media Rights at ONE Championship since 2016. Before he worked as Marketing Director for the international sports rights agency MP & Silva and lastly for five years at Multi Channels Asia in a number of different roles. His last post at Multi Channel Asia was that of Commercial Director. His previous positions have focused, among other things, on the development of existing and new media channels.

Lee Choong Khay or better known as CK, is the Vice President of Sports Business for Astro Malaysia Holdings Bhd, a leading content and consumer group in Asean. CK joined Astro in 1997 and has nearly 20 years of experience in the broadcast industry. He was instrumental in developing Astro SuperSport, which has become one of the top sports channels in Malaysia and the region, as well as launching the first 24-hour sports channel in Malaysia, Astro Arena, whose comprehensive coverage has raised the profile of many Malaysian sports and athletes. Over the years, Astro has brought prime sport franchises like the FIFA World Cup, UEFA EURO, Premier League, Olympics, F1, Thomas Cup, Commonwealth Games and Asian Games to Malaysian sports fans. Following the latest trend of eSports, Astro launched a dedicated eSports channel, eGG Network on Astro TV, AOTG and Tribe in June 2016.

More than 20 years’ experience working in sports media with experience leading marketing leading multi-platform sports properties. In 2015 co-founded Goal Studios, Perform’s football digital agency that represents global clients such as UEFA, Nissan, Toyota, Rakuten and Hyundai.

Martyn relocated to Tokyo in 2017 to join the DAZN Japan leadership and assumed overall responsibility for the business in August 2018.